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Campaign 20345
The campaign ID 20345 is designed to drive targeted traffic to the site with a goal of increasing brand awareness within the tech market in Austria. The campaign has a clear objective, starting from January 15, 2025, and concluding on February 15, 2025.
Fixed Budget
The total budget for this campaign is set at $10,000 with a daily cap of $500. It’s allocated primarily to Google Ads (70%) and the remainder (30%) directed toward social media promotions.
To ensure cost control, a spending limit has been set to halt the campaign once the total budget is exhausted. The current allocation strategy is aimed at maximizing visibility while controlling costs.
Austria. 971-458-6565
The Google Merchant Center account tied to this campaign, identified by Merchant ID 971-458-6565, has been set up for Austria. All products are currently live and included in the feed. The feed contains a range of items categorized under Electronics, Gadgets, and Accessories.
Some key details include:
3 URL rules set
To optimize tracking and ensure the correct redirections are applied, the following URL rules have been established:
Custom Segmentation Applied
This campaign uses AI-driven audience segmentation to reach the most relevant users. Based on past interactions and behavioral data, it prioritizes:
A/B testing is in place to refine ad placements and messaging for maximum impact.
Live Reporting Enabled
Real-time tracking is implemented through Google Analytics and Merchant Center reports. Key metrics include:
A performance heatmap is used to visualize high-engagement regions in Austria.
Diverse Ad Types in Use
To enhance engagement, a mix of ad formats has been deployed:
Creative refresh cycles are set at bi-weekly intervals to prevent ad fatigue.
Comparative Performance Analysis
A competitive analysis is ongoing, tracking:
These insights help in adjusting bidding strategies and promotional offers dynamically.