Subheading Support

The campaign ID 20345 is designed to drive targeted traffic to the site with a goal of increasing brand awareness within the tech market in Austria. The campaign has a clear objective, starting from January 15, 2025, and concluding on February 15, 2025.

• Target Audience: Austria, age range 25-40, primarily tech enthusiasts and early adopters.
• Ad Channels: Google Search, Display Network, and Social Media.

The total budget for this campaign is set at $10,000 with a daily cap of $500. It’s allocated primarily to Google Ads (70%) and the remainder (30%) directed toward social media promotions.

To ensure cost control, a spending limit has been set to halt the campaign once the total budget is exhausted. The current allocation strategy is aimed at maximizing visibility while controlling costs.

The Google Merchant Center account tied to this campaign, identified by Merchant ID 971-458-6565, has been set up for Austria. All products are currently live and included in the feed. The feed contains a range of items categorized under Electronics, Gadgets, and Accessories.

Some key details include:

• Store Name: Tech Gadgets Austria
• Shipping Policy: Free shipping on orders over $100
• Product Feed: Active with regular updates

To optimize tracking and ensure the correct redirections are applied, the following URL rules have been established:

1. All traffic directed to outdated product pages is redirected to a custom 404 page, ensuring no broken links.
2. UTM parameters have been added to all URLs to monitor traffic and measure performance accurately.
3. Specific URLs, such as the homepage, have been expanded to include additional resources, improving SEO.

This campaign uses AI-driven audience segmentation to reach the most relevant users. Based on past interactions and behavioral data, it prioritizes:

• Returning Visitors: Users who have previously engaged with the site but haven’t converted.
• Lookalike Audiences: Based on high-value customer profiles to reach similar users.
• Interest-Based Targeting: Focused on tech enthusiasts and gadget buyers.

A/B testing is in place to refine ad placements and messaging for maximum impact.

Real-time tracking is implemented through Google Analytics and Merchant Center reports. Key metrics include:

• Click-through rate (CTR) analysis for ad variations.
• Conversion tracking with attribution models.
• Geographic performance breakdown to refine targeting.

A performance heatmap is used to visualize high-engagement regions in Austria.

To enhance engagement, a mix of ad formats has been deployed:

• Dynamic Product Ads – Display real-time pricing and availability.
• Responsive Search Ads – Auto-adjust messaging based on user search behavior.
• Video Ads – Short 15-second clips showcasing key product features.

Creative refresh cycles are set at bi-weekly intervals to prevent ad fatigue.

A competitive analysis is ongoing, tracking:

• Market share insights from Google Trends.
• Competitor ad placements using Auction Insights.
• Price competitiveness via automated scrapers.

These insights help in adjusting bidding strategies and promotional offers dynamically.